I'm a designer and animator with a focus on bringing ideas to life through motion, clarity, and character. Whether working on digital campaigns, branded content, or educational experiences, I thrive at the intersection of storytelling and structure.
I aim to make work that feels intentional, thoughtful, and quietly delightful — no matter the format.
Carnegie
Campaign Design for Higher Ed
Most of my recent work comes from my time at Carnegie, where I spent three years designing campaign materials for over 40 colleges and universities across the country. Each school brought its own distinct brand, voice, and audience—which meant every project was a new challenge in adapting style while maintaining clarity, charm, and strategic storytelling. From display ads and motion graphics to direct mail and social campaigns, I built creative that aligned with big-picture goals while speaking directly to students.
Static & Animated Display Ads
I designed hundreds of display ads for a range of schools, following brand guidelines and tailoring messaging for audiences like first-gen students, adult learners, and transfers. These ran on platforms like Google Display Network and focused on clarity, brand alignment, and conversion.
Short-Form Motion for Snapchat, Meta & TikTok
Many campaigns included motion-driven vertical ads designed to catch attention fast and work with minimal sound. I storyboarded and animated dozens of 5–15 second ads, often testing variations in layout, pacing, and call-to-action.
Print Postcards for Direct Mail
To round out campaigns, I designed postcards that worked as physical touchpoints with students. Each piece maintained brand consistency while leading recipients to landing pages or QR codes. Layouts were simple, friendly, and action-focused.
UDR
Interactive Sitemap Assets
I collaborated with UDR to prep visual assets for an interactive apartment-finder experience. My role included converting marketing PDFs into web-friendly JPGs and vectorizing detailed floorplans from each level of a high-rise property. These assets were optimized for clickable overlays and integrated into their leasing platform
Freelance Work
Branding & Logo Design
I’ve worked with small business owners to create custom brand identities tailored to their industry, audience, and values. These are a few logo marks from recent freelance collaborations.
All-About Equipment
Developed branding for a heavy machinery rental service, emphasizing clarity and strength.
Logo design for a start-up trucking company, focused on a bold, dependable visual identity.
Grind Logistics
Golden Shellbacks
Created a rugged, nautical-inspired logo for a veteran-owned transport company.