Display Ads

Display Ads

At Carnegie, I designed award-winning digital ad campaigns that aligned with each college’s brand and strategy, creating both static and animated assets for use across mobile, tablet, and desktop. My work—recognized with EDUAD Awards for multiple institutions—balanced creative storytelling with measurable performance, driving student engagement and conversions. From imagery selection to brand compliance, each campaign was crafted with precision and purpose.

Michigan State University

For Michigan State, I designed a digital ad campaign that highlighted the university’s academic strength and brand confidence through sharp typography, strategic layout, and impactful campus imagery. The ads followed strict brand guidelines while making space for clean, visually compelling storytelling. This campaign was honored with an EDUAD Award for its clarity, consistency, and performance-driven design.

Goucher College

For Goucher College, I designed a set of digital ads that reflected the school’s creative, forward-thinking spirit. I selected expressive photography and applied bold color treatments to bring out the personality of their brand. This campaign received an EDUAD Award for its originality and strong alignment with Goucher’s values.

Washington State University

The Pullman campus campaign highlighted the full-campus experience with an energetic, layered visual style and assertive messaging. I used movement and bold textures to create engaging ads that resonated with prospective students. This work earned an EDUAD Award for its effectiveness and design clarity

Wheaton College

I produced both static and animated display ads for Wheaton College that emphasized values like community, tradition, and faith. Using carefully selected campus photography and subtle animation, I created polished visuals that reinforced Wheaton’s identity. This campaign received an EDUAD Award for successfully balancing tradition with modern design.

Houston Christian University

For Houston Christian, I crafted a digital ad campaign that blended spiritual warmth with contemporary visual design. The color palette, typography, and messaging all reflected the university’s values while maintaining clarity across formats. This work was recognized with an EDUAD Award for its thoughtful and well-aligned creative direction.

UT Tyler

For UT Tyler, I crafted a digital display ad campaign that highlighted the university’s commitment to academic excellence and regional impact. The ads used clear, compelling messaging and brand-aligned visuals to connect with prospective students across digital channels. Designed for flexibility and clarity, the campaign helped strengthen UT Tyler’s presence in a competitive landscape.